HomeCleanse, formerly known as All American Restoration, today announces its rebranding and initiative to combat poor indoor air quality for 100 million people through its products and services by 2030 with global well-being trailblazers Deepak Chopra’s The Chopra Foundation and Gwyneth Paltrow as advisors.
HomeCleanse, once a small startup in Freehold NJ, quickly expanded to a nationwide company with 15 times revenue growth in just five years under the direction of Founder and CEO, Michael Rubino, a council-certified Mold Remediation Supervisor by ACAC and IICRC, contributing member, sponsor, and speaker for the Indoor Air Quality Association, and author of The Mold Medic: An Expert’s Guide on Mold Removal.
“We consume a lot of air—20,000 breaths per day, on average,” states Rubino. “As with food and water, the quality of the air we consume is vital to our well-being, yet it’s often the last factor that is examined when our bodies are unwell. But after working with hundreds of doctors and helping thousands of families improve their home air quality, it became more apparent to me that clean indoor air is important for overall health. According to the World Health Organization, 90 percent of people don’t breathe clean air—that’s billions of people that can be impacted by this, especially those with autoimmune issues, mold sensitivity, allergies and weakened immune systems.”